🚧 Website building in progress β€” Completion 17th March 2026
CMO @ BetterPic ($2.5M Seed Funded)

The startup growth operator who can build the whole machine, not just run ads.

I help early-stage SaaS and AI startups build growth engines that actually scale. I'm a hands-on growth leader with experience across paid acquisition, CRO, SEO, lifecycle, and AI-enabled execution β€” and I helped scale BetterPic from $1k to $270k/month in 18 months.

6xAvg Ad ROI
$3M+Spend Managed
270xRevenue Growth
Apoorv headshot

Scaling Growth for Industry Leaders

BetterPic
Saasmic
Market 8
StoryXpress
Znbound
BetterStudio
BetterPic
Saasmic
Market 8
StoryXpress
Znbound
BetterStudio
BetterPic
Saasmic
Market 8
StoryXpress
Znbound
BetterStudio

Data-Intelligent Growth Systems

AI Growth

AI-Native Marketing Automation & Systems

Building the future of marketing with autonomous workflows and hyper-personalized campaigns.

AI Marketing Background
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Performance Marketing

Managed $3M+ in global ad spend with an average of 6x ROI across Google, Meta, and LinkedIn.

Scale with efficiency
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Growth Strategy

Proven track record: Scaled BetterPic from $1k to $270k MRR in just 18 months.

Revenue-first approach
🎯

Conversion (CRO)

Optimizing every touchpoint to achieve >300% improvement in conversion rates.

Data-intelligent UX

Maximum Growth. Data-Driven Impact.

Revenue Growth in 18 months at BetterPic

270x
Growth icon

Average Return on Ad Spend (ROAS) managed

6x
Growth icon

Seed Funding secured for current ventures

$2.5M
Growth icon

Strategic Core Competencies

AI-Native Marketing Execution

Leveraging autonomous workflows to deliver expert-level marketing results at the speed of AI. Scaling without increasing traditional headcount.

Intent
Paid search query mining
Ad creative performance analysis
Lead capture
Anonymous visitor identification
Competitor ad intelligence
AI GROWTH ENGINE
Growth scaling background

Hyper-Growth Specialist

Proven track record of taking startups from zero to millions in ARR. Expertise in visual tech and SaaS.

$3.2M ARR
BetterPic Milestone

Performance Marketing

Managing high-budget global campaigns with a focus on unit economics and sustainable scaling.

Managed $3M+ Spend
Average 6x ROAS

Conversion (CRO)

Data-intelligent website and landing page optimization that converts traffic into revenue.

MetricLift
Lead CVR+312%
AOV+45%
CAC-22%

SEO & Inbound Engines

Building long-term organic growth engines that consistently outperform traditional paid channels.

Top 1%SEO Performance

CMO at BetterPic

Leading global marketing strategy for a pioneer in AI visual technology. Secured $2.5M Seed funding and scaled to $3.2M ARR.

2024 - Present

Saasmic & Market 8

Senior growth and performance roles, managing multimillion-dollar budgets and leading cross-functional growth teams.

Previous Experience

Industry-Leading Results for SaaS

Helping early-stage and Series A startups find product-market fit and scale efficiently through data-intelligent systems.

BETTERPICSAASMICMARKET 8STORYXPRESSPLANDAYLUCENT CHATDEMANDFORMMU SIGMALOGIFLEETCIRRUS INSIGHTRAVEN360CAVU PAYROLL
Non-SaaS
COMPLETE PAYROLLTHE ENTRUST GROUPASAP PAYROLL
D2C
MOTO MACHINESMY BIKE SHOP

Core Tech Stack & AI Ecosystem

Google Ads
Meta Ads
LinkedIn Ads
OpenAI
Anthropic
HubSpot
Salesforce
Segment
Zapier
AI-Native Strategy

Build data-intelligent growth engines for the next decade

  • AI-Native Strategy: Leverage the latest LLMs and automation for growth

  • Human-Driven Insight: Strategy backed by years of performance marketing expertise

  • Scalable Systems: Built to take your startup from zero to series A and beyond

Interface de chat EcoPilot
Ask me anything!

Case Studies & Insights

BetterPic growth chart visual
Case Study

Scaling BetterPic from $1k to $270k MRR

A deep dive into the growth systems that powered a 270x revenue increase in 18 months.

AI Funnel visual
Growth System

Building the AI-Native Marketing Funnel

How to leverage LLMs and autonomous agents to build a self-optimizing marketing engine.

Performance marketing visual
Performance

Managing $3M+ Ad Spend with 6x ROAS

Sustainable scaling strategies for global campaigns across Google, Meta, and LinkedIn.

CRO framework visual
CRO

The >300% Conversion Lift Framework

A data-intelligent approach to landing page optimization and user journey mapping.

Delivering Growth for High-Stakes Startups

$270k
Monthly Recurring Revenue
BetterPic Milestone
BETTERPIC CASE STUDY
β€œApoorv was instrumental in our $2.5M Seed round and scaled our performance marketing from the ground up, achieving incredible ROI.”
Strategic Growth EngineLead-to-Revenue Optimization

270x
Revenue growth in under 18 months
+312%
Improvement in lead-to-customer conversion
SAASMIC

Managed $3M+ in global ad spend, achieving consistent 6x ROI across diverse markets and segments.

MARKET 8

Led performance strategy that generated a 6x ROI on Google and Meta Ads, significantly increasing pipeline velocity.

BETTERSTUDIO

Designed the automated go-to-market strategy for a new vertical, achieving product-market fit in record time.

BetterPic Growth Award
AI Marketer of the Year
Top Rated on LinkedIn
Consistently delivering high-ROI results
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Hiring for a growth lead, head of growth, or CMO role?

I'm most useful in startups that need hands-on strategy, channel execution, and systems thinking.